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MicroStrategy, the software intelligence firm famously bullish on Bitcoin, announced on Tuesday that its CEO Michael Saylor will step down from his current position to assume the new role of executive chairman, effective on August 8. Phong Le, the company’s president, will take on Saylor’s current position.

The move seeks to better separate business concerns as Saylor will head MicroStrategy’s bitcoin-focused division while Le assumes the software intelligence business.

“As executive chairman I will be able to focus more on our bitcoin acquisition strategy and related bitcoin advocacy initiatives, while Phong will be empowered as CEO to manage overall corporate operations,” Saylor said in a statement.

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